L.L. Bean to Create Retail Presence in NY Area
Former CTDATA customer L.L. Bean is quietly establishing retail stores in exclusive suburban malls in the Northeast. This is reported this morning by the Associated Press, among others.
We stumbled upon this new approach to their business when Kathleen Kuykendall and Dave Aiello walked into Tyson's Corner Center in McLean, VA last weekend after a biathlon. The store is not set to open until this coming weekend, but it is obvious that L.L. Bean was looking for retail space in exclusive malls to create stores that bring a bit of the Freeport retail store experience closer to their customers.
Next time you see him, ask Martin O'Donnell how he went to Freeport for a day of shopping and didn't set foot in the L.L. Bean retail store? That must be like getting to Mecca and not going to the mosque.