Canadian Retailer Roots May Start an Airline
Forbes is reporting the Roots, a stylish Canadian clothing retailer similar to The Gap, is planning to found an airline in partnership with an air charter firm.
"For $3.4 million, privately held Roots will own a 13% stake in Roots
Air; Skyservice Airlines, an air charter company, will be majority
owner and will supply the crews. Roots Air is looking for an additional
$27 million of capital from institutional investors."
Canada may need to competition in commercial air service, now that Canadian has been acquired by Air Canada. But, is having a Roots-branded airline the right way?
Update: Roots Air launches March 26, 2001. Further information at www.rootsair.com.
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