AOL's Vision of an Integrated Digital Future May Not Mesh with Customer Wants
Heather Green wrote an excellent article in BusinessWeek relating her mother's reaction to a vision of the future presented by AOL's CEO at a meeting of a Virginia county chamber of commerce meeting. According to the article:
Barry Schuler, CEO of America Online... laid out AOL's grand vision of being the digital heartbeat of a household. A magic combination of wireless, broadband, and networking technology would control and link every device in the home -- and deliver AOL Time Warner's music, movie, and online content.
My mom had a couple of questions after being presented with this glimpse of the digital future.... She knows why AOL Time Warner wants to keep pushing itself into her life -- and pocketbook. But why would she buy everything the media giant wants to sell her{?}