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Karlgaard: Can Software Startups Succeed?

Dave Aiello wrote, "My subscription to Forbes resumed Saturday. I found out that the reason I had not received a magazine in about two months was that my address had never been updated since I moved in June."

"One of the more interesting articles I saw in that first issue was a column by Rich Karlgaard, Forbes' publisher, called Can Software Startups Succeed? This is really interesting because I have been discussing the same thing with some of my friends. Some of his suggestions to the leadership of small software companies also seems quite valuable at this point in the market:"

  • Forget trying to be mission critical. No CIO in America is going to bet his company on a little-known startup.
  • Avoid like the plague the phrase "total solutions" when describing your product.
  • Don't compete on price; compete on speed.

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